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Nobelpris stärker varumärket
Idag presenteras vem som tilldelas ekonomipriset. I samma stund skapas ett nytt varumärke, men som föreläsare i näringslivet står pristagarna inte särskilt högt i kurs. Förra årets vinnare Elinor Ostrom har dock haft en hektisk tid efter utmärkelsen.
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