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Con cambio de marcas el cliente debe ganar
Expertos dicen que, en estos procesos, la comunicación con el usuario es clave.
Tras 138 años, la marca Colseguros dejó de existir esta semana para dar paso al nombre de Allianz, la firma alemana que compró la compañía de seguros.
Y aunque la adquisición fue hace 13 años, sólo el miércoles pasado se procedió al ‘cambio de aviso’, una decisión pensada de cara a un consumidor apegado a las marcas de toda la vida.
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